history
„Provide the designers of milani d&c with the most complex task at hand. Make it even more suspenseful: Increase the degree of difficulty just for fun. Now, the team begins to really feel at ease“. (Excerpt: red dot Magazin, interview with Britta Pukall and Francesco Milani)
The Ticino based company rich in tradition was founded by Francesco Milani in 1963. Soon after, the new agency made its mark all over Europe for highly complex design in medical technology. That has remained to this day. In 1997 the company was transferred to Zurich-Erlenbach. At the same time Britta Pukall became partner and CEO of milani. Italian flair, Latin zest for life as well as Swiss-German precision and innovative and lateral thinking fused into a unique construct: milani design & consulting AG. A lot has happened since then. In 2002 Francesco Milani retired, aged 65, and sold the company 100% to Britta Pukall. Under the new leadership the established agency rapidly developed – even in new fields of activity. Market leaders in the field of medical technology still trust in milani. Long standing and intensive partnerships of up to 25 years…and more than 2600 projects are the result. But the agency portfolio contains also exciting customer relationships in the field of strategic consulting (e.g. image-positioning of entire companies & implementation on the product design), consumer goods design and start up’s. This latter area shall be given even more importance in the years to come. In addition new markets are currently being entered…for example in India. Or in a nutshell:
“Creativity. The art of creating something new”. (Excerpt: Capital, 11/2006 interview with Britta Pukall)