dual-level-method
Today’s competitive markets ask for more than well thought-out technology. Emotional values play an increasingly important role in today’s markets. As they reflect the strategic corporate identity (mission, vision, etc.) of a company they must be visualised by a clearly distinguishable profile, quasi as visual DNA of companies. In order to create a distinctive design language not only the products themselves must convey the DNA of their manufacturers but all corporate actions and means that go with the market presence: from corporate communication to marketing communication.
milani d&c gaps the bridge between Industrial Design, communication-design and corporate management
The Dual-Level-Method was developed by milani on the basis of many years of work experience. First, the method is applied to evaluate the current emotional positioning of companies compared to their competitors. Second, it is the basis for a mutual understanding and definition of the targeted emotional position. The processes and results are presented in a rational and emotional easily perceivable manner. With it, a consistent basis is created among all people involved, which allows everyone to judge design solutions in an objective manner.