Medela is the global market leader for breastfeeding equipment - a sensitive subject on which there used to be a lot of old prejudice. milani managed to do something about them by generating a positive attitude with the target group and by giving young moms' wish for freedom and flexibility a friendly, feminine form and gestalt. The cooperation with the management and R&D department takes place on many levels: strategic consulting, design and engineering of products and packaging, as well as developing new design guidelines.
Research based technology imitates baby behaviour
The functionality of Medela breast pumps is based on the findings of the latest scientific research on baby drinking behaviour. The unique 2-phase pump program (2-phase expression) derives from it, and gives breastfeeding moms a formerly unknown level of natural comfort and efficiency.
CALMA loves babies - and vice versa
With CALMA, milani developed the first teat for baby bottles specially designed according to young children's natural drinking habits, thereby completely foregoing problems like choking or colics.