The formula for successful consumer goods is very simple: they are products people like to buy!
In order to succeed in a market flooded with nearly identical products, it is essential for products to stand out from the masses, products that are different in terms of a true added value for the consumer - comprehensive in form, function and overall impression.
milani in the world of commerce
Sports equipment, cooking pots, coffee machines etc... due to our many years of experience in the world of consumer goods and our comprehensive, process-oriented approach to new projects, we have mastered the skill of creating and designing true innovation. With the additional benefit of the DNA method, we can develop consumer goods that harmoniously combine emotional and rational qualities. Of course, we're also happy to create ad campaigns for the product launch.
Scope of services
- Product strategy
- Identifying and defining the innovation
- Ergonomics surveys and process analyses
- Creating scenarios (various approaches) for developing products and innovations
- Defining the product language for the whole product range
- Developing guidelines
- Designing product families
- Designing complex individual products
- Designing all POS components (packaging, shelf, shop etc.)
- Trade show presentation
- Corporate design and communications