To become more than a face in the crowd of anonymous strangers, the public must be able to distinguish and indentify a company's personality. To accomplish that, the company must credibly display/show/communicate this personality at all times. Corporate design by milani aspires to make the ambitions, attitude and self-image of a company tangible in its brand identity and communications. A consistent presentation of the company and coherent communications inspire trust, and create an identification platform, within the company as well as outside. Based on the DNA strategy, we define emotional-intuitive success factors in cooperation with our customers, the ultimate expression for which is design.
Questions to ask yourself
- Does the quality of your company's corporate design and communications match the one of your market performance?
- Do your target audiences know what great work your company does?
- Are your company's strategies for corporate design and communications consistent? (Homogeneity factor)?
- You define new focal points by investing in alternative fields of business or innovative products. Do the company design and communications reflect these changes?
- Are you visible among the competition, or do you see the need to act?
- You are new in the market, or merging with a business partner. Does your company's market presence do justice to your vision and strategy?
- Are you a start-up company and wish to give your business a unique identity?
Scope of services
- Strategies for corporate identity, corporate design and communications; positioning
- Brand design, branding, brand architecture
- Workshops for first application and brand introduction; coaching
- Business stationery; labeling
- Corporate publishing (company and image brochures, customer magazines, newsletters and business reports)
- Packaging
- POS, trade show and event presentation
- Digital brand presence