Self-awareness is the first step to strategy optimisation.
Facts & figures may correctly reflect a company's image, but they usually convey little of its true identity, character or motivation. Based on the fascinating new scientific findings on "company personality", the milani DNA methodology analyses the core character of a company's DNA. In close cooperation with company members, the process lays open untapped potential as well as possible shortcomings. The results of the analysis can help identify optimisation potential and take strategic action. The field-proven DNA methodology is efficient and pragmatic, it saves time and money, and it is thorough all the same.
The interactive process
- The company's strategic goals are converted into a creative, inspiring DNA tool represented in visual metaphors
- In a morning or afternoon workshop, the participants reflect on the company's current state in terms of emotion and facts, and define the future target state
- he results of the workshop are used to determine which action needs to be taken
The result
- Everyone in charge has grasped and experienced the company's DNA
- The participants have understood and defined the potential of a sustainable differentiation
- A unique strategic position statement has been drawn up and finalized
- The foundation for pointed strategic activities has been laid
- The strategy for achieving real growth has been found
Internal effects
- A more efficient decision making process
- Employees will feel motivated and will identify with the company more
Implementation
The steps based on the DNA analysis results will be implemented in a consistent design, on all levels of the company's market presence
- Product range strategy
- Overall product language
- Guidelines
- Products
- Corporate design and market presence
- Communications
