Ever since Francesco Milani founded the company, the design of sophisticated medical equipment has been one of milani's most important fields of business. Many years of experience and the continuous, thorough exchange of ideas with medical professionals and scientific institutions, as well as industry and users, have taught us exactly how medical technology must be designed in order to create enthusiastic response with the users and establish a successful position in the market.
The "take care" factor
Emotional factors, such as reducing fear and inspiring confidence, play a very important part when it comes to designing medical equipment. In fact, they are just as important as functional and ergonomical aspects. Additionally, emotion adds the specific company values and brand messages to the product - thereby guaranteeing brand recognition and identification.
Scope of Services
- Product strategy
- Innovation surveys
- Ergonomics surveys and process analyses
- Developing scenarios for product and innovation development (various techniques)
- Defining product language for the complete product range
- Developing guidelines
- Designing product lines
- Designing complex products