No matter if local provider, traditional medium-sized enterprise or multinational corporation: the all-important question for all of them, in times of major social and technological changes, is the strategic positioning.

In more than 50 years of experience and expertise, milani has gathered substantial data on strategically important factors. Thanks to its “DNA-method”, milani is in the position to precisely and efficiently identify a company’s relevant parameters.

Our “DNA-search” method contains both qualitative and quantitative research methods. The results lead to a better and more in-depth understanding of the actual and targeted positioning of a company. The rational and emotional links of all stakeholders become more comprehensible.

The milani “DNA-search” method leads to an improvement in efficiency within decision-making processes. Both identification with business objectives and motivation of employees increase significantly.

milani implements the strategic results. The actions taken as a result of the DNA-analysis are then implemented through a consistent appearance on all levels in the market: from product range strategy to product language, guidelines, product design, corporate design and market launch to communication.

Our “DNA-search” method enables our customers to do the strategic positioning and necessary adjustments to an ever changing world in an integrated approach. Thus, milani was able to identify new business areas for customers and to optimise products, processes and corporate strategies for the digital age.

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