Medela Breast Feeding

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Medela Breastfeeding is the global market leader for breastfeeding products. milani replaced the prejudice which still existed in this highly sensitive area by a positive acceptance in the target group. We met young mothers’ requirements for freedom and flexibility by creating a sympathetic-feminine design and shape. The cooperation with Medela’s management and research and development team happens on various levels and stretches from strategy consulting to design and the engineering of products to packaging and the creation of all design guidelines.

Medela Breastfeeding and Medela Healthcare are part of Medela, a family enterprise with more than 50 years of company history. Today, Medela is one of the world’s leading manufacturers of breastfeeding products and does scientific research in various places. milani has been their design partner for many years and numerous products.

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milani-services
• DNA-analysis, strategic
  company positioning
• Definition of the corporate
  product design,
  incl. guidelines
• User experience
• Human engineering concepts
• Hygiene concepts
• Engineering support
• Definitin of the corporate
  packaging design,
  incl. guidelines
• Icons
• Innovation concepts






Business areas