Startup Navigator Handbook


Coming up with a great startup idea is easy. But how can your turn your idea into action and transform it into a profitable business? Successful start-ups are not magic!

In collaboration with researchers from the University of St. Gallen and experienced practitioners, milani developed the "Startup Navigator". It explains in a clear and systematic manner how you can turn your entrepreneurial dream into reality. The Startup Navigator combines findings from the renowned research of the University of St. Gallen and dozens of real-life case studies with best practice examples.

Investors, founders and company builders of successful startups such as Airbnb, Doodle, N26, Outfittery, AVA, etc. entertain the reader through the fundamental steps of a startup process. Entrepreuners find more than 66 tools and methods to turn a vision into action and results.

As co-authors, milani shared its long experience in venture design, corporate innovation and transformation. 

The St. Gallen Startup Navigator Handbook was designed by milani and published by FAZ-Verlag.

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