Consumer goods

The success formula of consumer goods is pretty simple: they sell well!

milani in the world of consumer goods means smart design. No matter if a piece of sports equipment, cookware or coffee machines: with our experience in the consumer goods industry and our integrated, process-oriented approach to new projects we have the necessary competencies to create concepts and designs for real innovations. By applying our DNA-method, we develop consumer goods whose emotional and rational characteristics create a harmonic entity and also accompany their communication right up to the market launch.

Scope of services
• Product strategy
• Innovation research and definition
• Human engineering studies and process analyses
• Scenario development (various techniques) for the product and innovation development
• Definition of the product language which is to be applied on all products
• Creation of guidelines
• Design of product families
• Design of complex individual products
• Design of all POS-components: packaging, shelf, shop, etc
• Trade shows
• Corporate design and communication


Business areas