SBB and Starbucks

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Starbucks and SBB together launched a revolutionary pilot project: the first mobile Starbucks restaurant and coffee house on rails! Both Starbucks and SBB mandated milani to redesign two intercity restaurants and bistros. Two very different corporate cultures with strong brands had to be aligned. The result is exciting: the first Starbucks Coffee House on rails will service the line St. Gallen – Geneva.

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In close cooperation with Liz Muller, Starbuck’s Head of Design, milani was responsible to implement the Starbucks Coffee House concept into a train and on rails. The main challenge was to align the restrictive security regulations of Swiss Federal Railways with the Starbucks Coffee House concept.

milani-services
• Adaption corporate design
  on railway restaurant
• Alignment of both
  brands (SBB and Starbucks)
• Branding concept
• Interior
• Material and colour concept
• Layout optimisation, 
  with a view of processes in the
  hospitality area
• Application of latest norms
• External graphics






Business areas