customer list medical technolgy and investment goods
| Aesculap | Surgical devices (new product language) |
| Carag* | Concepts & MediCare |
| Carbamed | Valves, flowmeters |
| Curaprox | Consumer dental instruments |
| Dräger Medical* | Corporate Industrial Design |
| FAES* | Corporate Industrial Design |
| GF Georg Fischer | Product Guidelines |
| Medela* | Vacuum pumps, breastfeeding pumps |
| Sulzer-Mixpac Systems* | Multi component dispensers |
| Phonak Hearing Systems* | Corporate Industrial Design/ hearing aid families |
| Roche Diagnostics* | Corporate Industrial Design/ Diagnostics/ laboratory apparatus |
| Sentec* | Start up/sensors (blood gas) |
| Siemens | Monitoring devices |
| STM* | Start up/coloscopy work place |
| Straumann | packaging |
| SwissImplant* | Start up/heart implantation surgical set |
* dual-level-method, emotional positioning of the companies and definition of their new product language