Product Design for Cycle and Fertility Tracking with AVA

FemTech product design for AVA

"Baby yes or no?" This existential question is the focus of the highly successful international start-up company AVA. In addition to rational considerations, the desire to have a child is a very emotional matter. Ava's friendly-looking bracelet is worn at night and discreetly and precisely measures all the parameters that predict ovulation. The app intuitively communicates the fertile days and helps the couple choose the right timing, either very precise or very approximate, as desired. The design language is derived from the individual egg or, depending on the success, the cell division.