A fresh design for the Medela freestyle flex breast pump
In close collaboration with Medela, Milani redesigned the Freestyle Flex breast pump, creating a modern breast pump with increased ease of use for mothers.
Milani supported Medela throughout every step of the process: from the design concept to implementation and production.
A modern lifestyle look for the mobile breast pump
Medela is the global market leader in breast milk products. In close collaboration with Medela, Milani has redesigned the Freestyle Flex breast pump with the needs of breastfeeding mothers in mind, creating a contemporary, fresh look.
The Freestyle Flex enables all lifestyle-conscious and active mothers to master the balancing act between breastfeeding and active everyday life. Small, powerful and equipped with a USB-chargeable battery, the new breast pump allows nursting mothers to pump anywhere, anytime.
The hand-flattering, iconic design fits in any handbag and formally integrates with Medela's product line. The new touch display is intuitive to use and hygienic to keep clean.
Haptically and visually, fine details such as the textile cord and the various surface textures give the medical product a subtle lifestyle touch.
The Freestyle Flex can be connected to the Medela Family App and supports mothers during breastfeeding and pumping.
Milani services
Product design- User experience
- User interface
- Icons design
- Ergonomics concepts
- Hygiene concepts
- Engineering support
