Fernando Cruz is convinced that products are the strongest ambassadors of a brand and considers design a strategic tool. As a project manager and senior product designer, he leads companies through complex design projects, from the initial idea to the production-ready product. His credo is to design products and solutions that inspire both the end user and are a good match to the company DNA.
With his background as a design engineer and his studies as an industrial designer at the Hochschule für Gestaltung und Kunst FHNW and the Danish Design School DKDS, one of his strengths is to combine clever technical solutions with refined aesthetics. With over 11 years of experience working with numerous international companies, Fernando brings a wide range of knowledge and skills to the Milani team.
Fernando loves sports, music, photography and the diverse opportunities that the four seasons bring.
Fernando Cruz is convinced that products are the strongest ambassadors of a brand and considers design a strategic tool. As a project manager and senior product designer, he leads companies through complex design projects, from the initial idea to the production-ready product. His credo is to design products and solutions that inspire both the end user and are a good match to the company DNA.
With his background as a design engineer and his studies as an industrial designer at the Hochschule für Gestaltung und Kunst FHNW and the Danish Design School DKDS, one of his strengths is to combine clever technical solutions with refined aesthetics. With over 11 years of experience working with numerous international companies, Fernando brings a wide range of knowledge and skills to the Milani team.
Fernando loves sports, music, photography and the diverse opportunities that the four seasons bring.