000 Teaser milani design consulting agency designthinking thinking das handbuch hsg

FROM THE PROBLEM TO THE SOLUTION PROTOTYPE

Design Thinking

For concentrated ingenuity: Uncover unmet customer needs and bring unique products and services quickly onto the market with design thinking.

Innovative solutions for complex problems

For more than 10 years, Milani has used design thinking to spur innovation processes within companies and has rapidly delivered new solutions and approaches. Our experience has shown that design thinking is suitable for implementing both incremental and radical innovation in terms of products, services, and business models. Design thinking processes are interactive and more visually oriented than traditional approaches. They are ideal for making highly complex relationships both visible and tangible.

Design thinking is more than just an innovation method. As a fundamental approach to generating creative solutions to complex problems, it allows our clients to establish an innovation-friendly climate in their companies over the long term. Through an interdisciplinary, user-centric approach, we break through silos, encourage knowledge exchange, and enable organizations to act with greater agility.

05 needsbasedinnovation designthinking usercentred innovationsprocess milani designagency swissdesign produktdesign produktstrategy

User-centered innovation

In design thinking, the customer needs, economic success potential, and feasibility within the company remain at the forefront. Successful solutions are located at the intersection of these three dimensions: they are customer-oriented, marketable, and innovative.

The five steps of design thinking

The basic design thinking process is comprised of five steps and is referred to as a micro-cycle. The journey is the destination: solutions are tested immediately and continually improved.

1. Challenge & Exploration

Every successful design thinking process starts with determining the problem. The team explores the bigger picture, evaluates the market environment, observes the competition, and analyzes societal, technological, and economic trends.

2. Need-finding and synthesis

The team steps into the shoes of customers and identifies needs and opportunities. In the synthesis process, the insights gained are condensed to derive innovation potentials.

3. Ideation

Based on customer needs and opportunity areas, the team develops solutions concepts. The ideas are then evaluated according to agreed criteria and selected for further development.

4. Prototyping

The teams quickly and inexpensively turns new ideas into tangible prototypes and gains a deeper understanding of the involved challenges. You build to think and test to learn.

5. Testing and Learning

The prototype is tested directly with customers. The learnings allow the team to validate assumptions and optimize solutions at an early stage. This reduces risks and unnecessary investments.

Stefan Keller

CTO, V-ZUG

The Milani team helped us break out of our internal view and think from the customer's perspective. The design thinking method and visualization techniques used, coupled with the didactic support, were unique and very effective.

A structured process from problem to prototype

Milani guides multidisciplinary teams through a clearly structured, iterative design thinking process. We work together with our clients to determine the needs of the consumer, rapidly turn ideas into tangible prototypes or solution simulations, and test these prototypes and simulations directly with end customers.

Customer feedback makes it possible to immediately adapt and optimize concepts. This allows companies to accelerate the development of products, services, and business models and avoid wasting investments.

Teaser milani consulting Design Thinking Business Sprint

Design Thinking Sprints

Develop innovative solutions for your customers - quickly and effectively. Based on your company's specific challenge, we offer various sprint packages.

Boost innovation with design sprints

milani design consulting agency designthinking thinking das handbuch hsg

The Key to Success

Design Thinking – the handbook

In collaboration with the University of St.Gallen, Milani developed the Design Thinking Handbook. The authors comprehensibly and systematically explain how you can integrate design thinking into your daily business practice.

Discover Design Thinking Handbook

Get in touch!

Nadine Wolf
Lead Innovation & Business Design
welcome@milani.ch
+41 44 914 74 74